Boston Common Feature:

2025 “Best of Luxury Beauty” for Best Cold Plunge

We’re thrilled to share some exciting news from the world of wellness! Release Well-Being Center has been named Best Cold Plunge in Boston Common Magazine’s 2025 “Best of Luxury Beauty” awards. This recognition celebrates the dedication we bring to creating transformative experiences that prioritize recovery, resilience, and restoration.

Our cold plunge tubs—a core part of our Bliss experience—have become a favorite among guests looking to reduce inflammation, speed up muscle recovery, and feel energized from the inside out. This award is not just a win for Release; it’s a celebration of our guests who embrace wellness as a lifestyle and trust us to guide them on that path.

But the good news doesn’t stop there.

Our visionary founder, Linda Townsend, has also been featured on “The List,” Boston Common Magazine’s annual spotlight of trailblazing women leading with purpose, passion, and innovation. Linda’s holistic approach to well-being has made Release more than just a spa—it’s a space where healing meets luxury and where every guest is welcomed as they are.

From bringing cutting-edge therapies like contrast therapy and infrared sauna to the Boston and Westborough communities, to cultivating a culture of care, Linda’s leadership continues to push the boundaries of what modern wellness can be.

We’re honored to be recognized alongside other top-tier brands and changemakers and grateful to our incredible community for supporting our mission. Whether you’re joining us for your first cold plunge or your weekly moment of Bliss, we can’t wait to continue growing and glowing together.

Come celebrate with us—because this is only the beginning.